Ph +1 (650) 254 6563
Ph +1 (650) 254 6563
We create distinctive brand marks that work everywhere: from splash screens and app stores to packaging, vehicles, and billboards. Our pictorial logos are strategy-led, grid-built, and pixel-precise, engineered to be recognizable in a favicon and powerful on a stadium screen.
Build a symbol-first identity that is instantly recognizable. Our process blends research, semiotics, and craft to deliver marks that feel simple, ownable, and future-proof. Typical outcomes: brand recall up 20–40%, social avatar clarity at 32–48px, and consistent legibility across light & dark modes.
Built for Startups, B2B SaaS, D2C, eCommerce, Hospitality, EdTech, and Nonprofits.
A pictorial logo is a graphic symbol—think bird, flame, leaf, shield, or abstract shape—that represents your brand without relying on letters. In non-technical terms, it’s the visual shortcut customers store in memory. This service helps organizations who need an instantly recognizable mark that reads clearly on a small app icon yet remains striking on signage. When executed well, it solves common problems: cluttered identities, inconsistent avatars, and logos that collapse at small sizes.
Our approach differs from generic logo makers and template packs. We begin with business context, audience insights, and competitive mapping so your symbol is meaningful and ownable. We explore visual metaphors that reinforce positioning, then refine them with geometry, grids, negative space, and proportion systems. We validate legibility in real environments—mobile headers, social avatars, favicons, email signatures, and packaging—so the mark works where it matters most.
Beyond the core symbol, we define responsive logo variants (primary, compact, and mono), color palettes with contrast checks, a typographic pairing, and usage rules for clear space and minimum sizes. The system extends naturally to patterns, iconography, and app icons, enabling consistent product surfaces and marketing touchpoints. Typical customers include product-led SaaS, D2C brands, marketplaces, and NGOs who need global recognition. Popular design stacks and SaaS apps—like Figma for collaboration and Adobe Illustrator for vector mastery—are embedded in our workflow to keep feedback cycles fast.
We’ve worked across industries from FinTech and HealthTech to Retail and Education. Outcomes often include a lift in brand recall, improved avatar clarity, and smoother multi-channel rollouts. Unlike many providers, our deliverables are production-grade: grid files, construction guides, export presets, and editable vectors you own outright. We deliver end-to-end—from discovery and creative exploration through guidelines and handover—or partner for specific parts of the process when needed.
We first understand your business with a structured intake: positioning, audiences, use cases, and constraints (e.g., app icon first, packaging varnish, emboss limits). We align on a creative brief and measure of success. Planning is transparent—weekly check-ins, shared boards, and milestone reviews—so stakeholders stay aligned. Budgets and timelines are protected by phased delivery and checkpoint approvals to reduce surprises.
If requirements change mid-project, we re-baseline the brief and provide options: scope trade-offs, added explorations, or a parallel sprint. You get a single point of contact (creative lead) and written updates at an agreed cadence (weekly by default). Final delivery includes master vectors (AI, SVG, PDF), export presets, color specs in HEX/RGB/CMYK/Pantone where relevant, and brand guidelines to enable consistent rollout.
We choose tools based on collaboration needs and output formats. Figma supports shared exploration and stakeholder comments; Illustrator is used for precise vector construction and production artwork. Asset management is organized in versioned libraries with naming conventions for easy retrieval. You own the final files and data. For communication and reporting, we use your preferred channels—email, Slack, or PM tools— and provide a release log capturing decision points and changes for auditability.
To future-proof the system, we test the mark across dark mode, variable backgrounds, print finishes, and low-dpi contexts. We also supply documentation for non-design users: which file to use where, how to avoid distortion, and rules for co-branding or lockups. Optional training sessions empower your team to extend the identity safely.
Quality is enforced through multi-stage review: concept, refinement, and production QA. We test performance on small canvases (16–48px favicons and avatars), long-distance signage simulations, and print proofs. Accessibility checks ensure color contrast and legibility on various substrates. We protect your data with controlled share links and watermarked previews until approval. Post-launch, we offer support SLAs for new formats, supplier questions, and seasonal adaptations (e.g., event lockups).
Pricing is scoped to exploration depth and deliverables. Fixed-fee packages typically include discovery, three creative territories, two refinement rounds, and a comprehensive guideline. Optional costs may include trademark prescreening, Pantone books, motion logo, or collateral design. Payment terms are milestone-based. A written SLA is available with measurable response and turnaround times for ongoing support.
A strong pictorial mark compounds value as you scale. It enables faster recognition in crowded feeds, consistent retail presence, and cohesive partner co-marketing. The system is built to handle more products, more markets, and new channels without breaking. Feature additions—like animated intros, icon sets, or sub-brand variants—slot into the same rules, minimizing downstream design debt. You’re never locked in: everything is delivered as editable, standards-based vectors.
We maintain long-term client relationships across startup and enterprise tiers. On request, we can arrange a short reference call or share anonymized before/after snapshots with permission. If something misses the mark, we address it quickly through a structured revision loop. Our goal: a symbol that your team, your customers, and your partners are proud to rally around.
Most projects take 2–4 weeks depending on exploration depth, stakeholder availability, and guideline scope.
Master vectors (AI, SVG, PDF), export presets (PNG/WebP/ICO), color specs, usage rules, responsive variants, and a brand guideline.
Yes. We test at 16–48px and provide optimized crops/variants for small canvases and dark mode environments.
We can add a custom or curated wordmark and define a typographic system that pairs cleanly with your symbol.
You own the approved artwork and guideline documents. We transfer final editable files and usage rights at completion.
We design for distinctiveness and can run preliminary similarity screens. Formal legal clearance should be handled by your counsel.
Absolutely. We price extra territories or rounds transparently and integrate them into the project schedule.
Yes. We supply mono, duotone, and high-contrast variants along with minimum size and clear-space rules.
Yes. We can extend the mark to collateral, UI components, icon systems, and print-ready stationery on request.
We centralize comments, run timed reviews, and document decisions to keep momentum while reflecting key inputs.
Yes. We offer optional motion logo deliverables optimized for social, product onboarding, or events.
Performance targets: LCP < 2.0s, CLS < 0.08, INP < 200ms.