Ph +1 (650) 254 6563
Ph +1 (650) 254 6563
Turn product intent into revenue with merchant-clean feeds, profit-led structures, and creative that sells. We build Shopping & Performance Max campaigns that grow incremental conversions—not just clicks—while protecting your brand and margins.
Ship clean, enriched product feeds and profit-aware PMax structures that surface your SKUs in the right queries at the right margin. Typical results: +18–42% revenue, −12–28% CPA, and ROAS lift 20–45% across USA • UK • India • Singapore • Australia • UAE.
Built for D2C, Retail, Marketplaces, and B2B ecommerce across fashion, electronics, home, beauty & sports.
Google Shopping Ads place your products in front of high-intent shoppers at the exact moment they’re searching. Instead of text ads that describe an offer, Shopping surfaces rich product cards—image, price, rating, and availability—so customers can compare options fast. Our service makes those cards work harder by fixing your feed, structuring campaigns around margins and lifecycle, and aligning creative with search intent. The result is more qualified clicks that convert at a better cost, without bloating spend.
We solve painful problems: disapproved items, weak feed titles, poor asset quality, cannibalization between branded and non-branded queries, and opaque Performance Max behavior. We design governance that scales—clear naming, budgets by goal, and audience layering—so every change is measurable. Compared to generic PPC, our approach prioritizes retail operations realities—inventory, seasonality, and margins—so the account grows revenue, not just traffic.
We start with a merchant health audit: fix policy violations, resolve disapprovals, and enrich your feed with GTIN/MPN, Google product categories, attributes, and high-intent titles. Next, we design a campaign blueprint: Performance Max for scale, plus supporting Search/Shopping campaigns to sculpt queries and protect brand terms. Asset groups are split by category or margin; budgets map to goals; and negatives protect profitability. We activate remarketing and new-to-brand plays, then connect measurement via GA4 and Enhanced Conversions to attribute value accurately.
D2C brands, retailers, and wholesalers with 50–50,000 SKUs gain the most from disciplined Shopping execution. We extend the service with feed testing (titles, images, pricing badges), lifecycle journeys (prospect → engage → convert → repeat), and cross-channel sync—Meta, Bing Shopping, and email/SMS—to capture incremental value. For marketplaces, we add brand safety controls and price-match logic; for B2B, we adapt for MOQs and complex variants. You retain code, data, and documentation—no lock-in.
Discovery clarifies business goals, margins, seasonality, and operational constraints. We co-create KPIs and a dashboard so stakeholders share a single source of truth. Planning includes account structure, feed work, PMax asset requirements, and a release calendar. Communication is weekly, with clear owners and deadlines. If scope changes, we re-estimate impact on timeline and ROAS. Your main point of contact is a senior performance lead; you receive weekly summaries and roadmap previews.
We choose technology based on your stack—Shopify, Magento, WooCommerce, or custom. Merchant Center and Google Ads are configured with least-privilege access and admin transparency. We use feed tools or custom scripts, GA4, Consent Mode (as applicable), and server-side tagging where useful. You own all accounts, campaigns, and data. Collaboration happens in your preferred tools—Jira, Asana, Slack—with status shared in living documents.
Quality comes from guardrails: change logs, naming conventions, automated policy checks, and pre-launch reviews. We test product eligibility, pricing accuracy, image integrity, and destination experience (speed, a11y, CRO). Security includes access audits and enforced MFA. For outages, we maintain rollback settings and spend caps. After go-live, we provide SLAs for fixes and enhancements, plus training so your team can operate with confidence.
Pricing includes discovery, feed remediation, campaign build, and measurement setup; add-ons cover creative production and advanced testing. Engagements are project-based or retainer for ongoing optimization. Terms spell out reporting cadence, approval workflows, and included sandboxes. We document any extra costs—feed tools, landing page builds, or third-party integrations—and provide an SLA with measurable targets (e.g., feed health, time-to-fix, reporting frequency).
We build for growth: structures by margin and lifecycle, dynamic budgets by performance, and clean data for look-alikes and demand capture. As volumes rise, we add asset groups, split high performers, and expand markets with localized feeds and multi-currency landing pages. Feature requests—like bundles or subscriptions—are prioritized by impact and effort. If you need to switch providers, our documentation and handover make it easy.
We maintain long-term relationships across SMB and enterprise ecommerce. Case studies show sustainable ROAS, better feed health, and fewer disapprovals. You’re welcome to speak with reference clients where NDAs allow. We handle mistakes transparently with root-cause analysis and corrective actions documented in the account.
Feed fixes and structure changes often lift performance within 2–4 weeks; full learning cycles for PMax may take 4–6 weeks.
Yes. We resolve policy issues, enhance attributes (GTIN/MPN), and standardize product data for eligibility and scale.
Absolutely. You retain ownership of Google Ads, Merchant Center, GA4, and all campaign assets and documentation.
By category, margin, or lifecycle with aligned asset groups. We pair PMax with Search/Shopping to control queries and protect brand terms.
Yes. We support native and third-party feed apps, custom exports, and server-side tagging where appropriate.
Primary: ROAS/POAS and revenue. Guardrails: CPA, new-to-brand %, feed health, and product coverage by priority.
We can create or guide image/video assets, test variants, and ensure brand-safe messaging across placements.
GA4 conversions with Enhanced Conversions, channel holdouts where viable, and blended metrics to separate cannibalization from lift.
We support multi-country feeds, localized titles, currency, shipping settings, and country-specific compliance.
Yes—monthly optimization retainers with SLAs for monitoring, scaling, testing, and reporting.
Performance targets: LCP < 2.0s, CLS < 0.08, INP < 200ms.